 about lobbying about lobbying admin sat 31 jan 2026 1531 what is lobbying  lobbying is when a person or organization communicates with a public office holder either directly or by means of grassroots communication for the purpose of attempting to influence the outcome of a government decision communication methods include but are not limited to emails letters telephone fax inperson meetings formal or informal encounters and grassroots communication which refers to initiating petitions or using social media to encourage the general public to contact a public office holder to support or oppose a policy law program funding or provision of government services an attempt to influence a government decision is the key difference between routine communications which are not lobbying and attempts to persuade a public office holder for example if you provide feedback to the government on a public engagement that is not lobbying an example of lobbying would be requesting a meeting with a minister to propose changes to how the government delivers services or programs to the public who is a public office holder  public office holders include members of the legislative assembly mlas premier ministers cabinet office staff and caucus staff mla staff and government of yukon s public service employees the difference between advocacy and lobbying advocacy seeks to get public support for or make the public aware of a particular issue advocacy becomes lobbying when there is an intent to influence public office holders to support or oppose changes in policy law program funding or providing government services why we have a lobbyist registry the yukon lobbyist registry exists to make information about who is lobbying the government of yukon available to the public the  lobbyists registration act   is not intended to impede communication with public office holders the goal is to make interactions between lobbyists and public office holders more open and transparent for the public the  lobbyists registration act  establishes a lobbyist registry in yukon and makes registration mandatory the act came into effect on october 15 2020 lobbyists are responsible for disclosing their activities through the lobbyist registry based on criteria identified in the  act   conflict of interest commissioner the conflict of interest commissioner is the registrar of the yukon lobbyist registry the commissioner oversees and monitors the lobbyist registry the office of the yukon lobbyist registry also known as the lobbyist registry administrator supports these responsibilities and will respond to inquiries from lobbyists or the public on behalf of the commissioner  